The Video Platform Grants Users Authority to Reduce Artificial Intelligence-Made Videos in Their Feeds

TikTok is introducing a new feature that allows them to cut down on the volume of AI-created videos appearing in their feeds. This step comes as the platform disclosed that it currently hosts in excess of 1 thousand million AI videos.

Testing and Rollout

This change is being tested over the coming weeks before a widespread launch. This development comes amid a increase in AI content, driven by new content generation software.

The Broader AI Trend

It has been noted that approximately 10% of the quickest rising video streams on another major platform primarily display AI-generated videos. A considerable share of this content is classified as low-quality AI content, a phrase for poor-quality, factory-style content that is often nonsensical or bizarre.

Based on user feedback that many people like content created using AI tools, including computer-generated images to informative clips, and we want to provide users the ability to increase or decrease of that, depending on their own likes,” said a platform representative.

Volume and Proportions

TikTok disclosed that there are presently 1.3bn videos on its network labeled as artificially created. Collectively, over 100 m media items are uploaded to the app every day, making clips made by AI a minor percentage of its complete catalog.

How to Adjust Settings

Viewers will be able to reduce or increase the level of artificial media they view by using the content preference setting in the application and selecting the AI content topic. Further subjects that can already be modified under the setting include politics, clothing, aesthetics, and choreography.

Content Labeling and Policies

The platform’s policies require content makers to tag convincing AI-generated content, and it forbids malicious AI impersonations of celebrities or crisis events. Any believable artificial content that is unmarked can be removed under its community policies.

Furthermore, the app will now apply an “AI-made” label to content made using its own AI tools, or detected by an collaborative effort for spotting content made by AI. This action is designed to help prevent users from attempting to bypass the tagging system.

AI Literacy Programs

The company is furthermore launching a $2 million AI literacy fund for specialists and groups to create educational content about ethical AI use. This project will assist non-profit groups dedicated to teaching programming and robotics.

Platform Protection

The platform has defended its content review process, following controversy over plans to cut jobs for a large number of content moderators in Britain. It is planning to reduce 439 jobs in its user protection department in the UK capital, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.

A trust and safety lead clarified that people-led review would continue to be important, but AI can shield workers by eliminating the most harmful content before it is viewed by people. The platform reported a notable drop in explicit and harmful content seen by safety staff over the past year due to reliance on its machine learning processes.

We believe it is crucial to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we further consider it’s very important to limit contact with harmful content as rapidly, which is where a extensive automated help is really helping us process content quickly.”